So it must persuade app developers to let it peer inside. Google’s search engine is dominant on the Web, but its computers can’t automatically “crawl” and categorize the information inside apps, where smartphone users spend the majority of their time. So when the WSJ wrote this, it wasn’t quite right: App Indexing Doesn’t Gather New Informationįacebook is not providing any new information through app indexing that Google doesn’t already get, Facebook confirmed to me directly. But Facebook hasn’t implemented the Google App Indexing code for them, that I can see, which means they’ll still load in the browser rather than the Facebook app. They’ll also show up when people do mobile searches on Google. One notable class of pages that haven’t gotten Google App Indexing are personal posts or status updates that are open to the public.
This only happens for that content that Facebook has already opened up to Google, such as public profiles, Facebook pages, groups and events (assuming they haven’t themselves been blocked by Facebook account holders, such as if they are private in nature). In the case of Facebook, this means that when someone clicks on a Facebook listing in Google search, rather than load a web page with that content, in some cases Google instead understands how to open up the Facebook app and load the same content within that. With Google App Indexing, Google is able to jump people from a web page listing directly into a publisher’s app, where the same content loads. Facebook also confirmed the same directly to Search Engine Land. The Wall Street Journal broke the news on this today, saying that Facebook began allowing Google App Indexing as of Friday, according to Google. App Indexing Means Loading Facebook, Not The Browser The news today about Google App Indexing support doesn’t add more content but is aimed to ensure that those finding existing content from Facebook within Google have a better mobile experience. Over time, Facebook has opened up more of the content is has to Google, such as Facebook Comments in 2011. Facebook gets traffic from Google for free. Google has more content that might satisfy what people are searching for. This indexing - known so well to search engine optimization (SEO) professionals - has benefits to both Google and Facebook. In turn, when people search, these pages might appear in Google’s search results. “Indexing” means that Google can read all the content on these pages. Facebook Loves Google Trafficįacebook has allowed Google to index some of its content going back to at least 2007, when Facebook profile pages were opened up to Google and other search engines. Now Facebook is stepping up its search engine optimization game by implementing Google App Indexing to ensure it continues to get that traffic as the shift to mobile continues. The last Zuma game, "Zuma's Revenge," included a color-blind option which helped immensely, so its exclusion from "Zuma Blitz" made hardly any sense.Facebook has long opened up some of its walled garden to Google, in order to gain Google traffic. PopCap has actually always been great about including support for color-blind players, adding symbols and patters instead of forcing people to rely on color-matching. It's a game that I was eagerly awaiting until I tried playing it a few weeks ago and found that it was completely impossible with my color-blindness. Their second Facebook game is "Zuma Blitz," which is currently in Beta. PopCap Games changed that paradigm a bit with the successful release of "Bejeweled Blitz," a re-imagined take on the match-three addition. Mindless, boring affairs which require little more strategy than the click of a finger. As you know, most Facebook games are terrible.
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